0000 OPENS ITS DOORS TO ITS DESIGN STUDIO FOR A "SUR-MESURE" EXPERIENCE

0000 was founded in 2023 by William James in Issy les Moulineaux, in the suburbs of Paris. His FALL/WINTER debut collection "WETENDTOPUTOURSELVESINBOXES" was presented in Paris on February the 3rd of 2024. (Full Show Available Now)

The collection was created in his studio with his Muse Enea Jospin by whom he was inspired. The collection was made and assembled in France. Every design was made "sur-mesure", from sketch to end product in french ateliers and french independent sawers. The story of this collection reflects the position and ambitions of young powerful women in today's society. The box, the key symbol of the collection, is a metamorphosis of a system made of rules, positions, and barriers created to limit and control individuals. Through this collection, the perception created through the designs and art direction shows an embodiment of feminine and young creative power, pushing character through a determined facial expression and unbothered attitude. The looks are straightforward, feminine and charismatic. Minimalistic and Monochrome, a representation of past experiences. The need in obtaining power and responsibilites carried by handmade 0000 silver jewelery. The 0000 women is powerful and elegant.